Bees & Trees is proud to announce that we have been granted a license under the New Zealand FernMark program.
Consumers around the globe want to know that when they buy a premium product they can trust that it is authentic. The FernMark, as a trademark officially recognized and endorsed by the New Zealand Government, is a mark of trust that communicates a product's country of origin and connection to New Zealand.
The FernMark represents much more than a country of origin certification (n today’s global marketplace, certainty of country of origin is increasingly important. Bees & Trees also has Country of Origin Certification by Oritain, who use scientific methods to certify the honey’s origin.) The FernMark is a visual representation of everything that’s good about New Zealand.
The FernMark is further indication of the integrity of our products, while also capturing the essence of New Zealand.
New Zealand has a reputation to be proud of, including its outstanding natural beauty and rich culture. The FernMark represents the story of New Zealand. It's a symbol people recognize and trust – a silver fern. It’s a trademark that embodies the values of kaitiaki, integrity, ingenuity - the values of New Zealand.
HISTORY OF THE SILVER FERN
The Silver Fern is one of New Zealand's most recognized, long-standing, and respected national symbols. Since the late 19th Century the fern has been worn with pride by New Zealand sports teams, with honor by New Zealand soldiers and used to represent the country of New Zealand all over the world.
But why is the Silver Fern so special? Maori hunters and warriors would use the silver underside of the fern leaves to find their way. When bent over, the fronds would catch the moonlight and illuminate a path through the forest.
Today, the Silver Fern is still guiding the way. The FernMark gives us the opportunity to represent New Zealand on the world stage and bring consumers on a journey to the beautiful shores of New Zealand through our New Zealand Story.
The New Zealand FernMark is one more way we convey our integrity and authenticity as a product, a brand, and a company to our consumers and retailers. When you purchase a jar of Bees & Trees Manuka honey, you can be assured you are getting the world’s finest Manuka honey.
Me te mihi* (with gratitude),
The Entire Bees & Trees Team
*NZ native Maori language
Now is a great time to stock up on our delicious Manuka honey for the winter! Click here to order now.
***
